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Top Tips for Ethical Email Marketing: Avoiding Spam Words in Emails

Top Tips for Ethical Email Marketing: Avoiding Spam Words in Emails
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An email marketer’s strategy remains effective until it gets caught in the spam folder. Having said that, writing better emails is one of the most practical skills you can acquire to prevent them from ending up in the spam folder.

Spam folders are generally a nice thing to have since they shield our inboxes from all the unsolicited email that circulates. But the issue is that the spam filters aren’t always accurate. A totally genuine email may occasionally find itself in the spam bin for no apparent reason.

It may be quite annoying when this occurs, and as an email marketer, it’s your responsibility to make sure that none of the content in the email marketing campaigns is mistaken for spam. It’s important to choose the correct words for this.

In order to learn more about this blog post:

Are you aware of spam folder trigger words?

Spam trigger words for spam folder

Spam triggers are words or phrases that email service providers like Gmail or Outlook use to identify as spam. Fortunately, by avoiding spam trigger words, you can effectively keep your emails out of spam folders.

Don’t forget to avoid these spam words.

Don’t forget to avoid these spam Trigger words

Catchy Offers

  • Act now
  • Apply now
  • Get it now
  • Get started now
  • Limited time
  • New customers only
  • Order now
  • Special promotion
  • This won't last
  • Urgent

Exciting promises:

  • 100% more
  • 100% free
  • 100% satisfied
  • Guaranteed
  • Incredible deal
  • Once in a lifetime
  • Promise
  • Pure profit
  • Satisfaction guaranteed
  • Winner
  • Winning
  • You are a winner
  • You have been selected

Financial gains:

  • Additional income
  • Big bucks
  • Billion
  • Cash bonus
  • Cents on the dollar
  • Double your cash
  • Double your income
  • Earn extra cash
  • Earn money
  • Extra cash
  • Extra income
  • Expect to earn
  • Fast cash
  • Financial freedom
  • Free money
  • Make money
  • Million dollars
  • Money back
  • Potential earnings
  • Prize

Zaphyre will help you create a compelling and comprehensive email marketing strategy tailored to your B2B lead generation needs, including A/B testing, segmentation, and nurturing campaigns.

Discounts and savings:

  • Best price
  • Cheap
  • Clearance
  • Compare rates
  • Discount
  • Free gift
  • Free preview
  • Free quote
  • Lower rates
  • Lowest price
  • Save big money
  • Save up to

Immediate action:

  • Call now
  • Click below
  • Click here
  • Do it today
  • Take action
  • What are you waiting for?

Engagement and urgency:

  • Don't delete
  • Exclusive deal
  • Get out of debt
  • Get paid
  • Giveaway
  • Join millions
  • Limited time
  • Please read
  • See for yourself
  • Sign up for free
  • This won't last
  • Urgent
  • While supplies last

Confidential and official:

  • Confidentiality
  • In accordance with laws
  • Important information regarding
  • Information you requested
  • Message contains
  • Sent in compliance
  • Subject to...
  • Terms and conditions

Online marketing:

  • Bulk email
  • Direct email
  • Internet marketing
  • Mass email
  • Online marketing
  • Search engine
  • Web traffic

Financial services:

  • Consolidate debt
  • Loans
  • Mortgage rates
  • Refinance
  • Unsecured credit
  • Unsecured debt

Wellness and lifestyle:

  • Cures
  • Human growth hormone
  • Lose weight
  • Weight loss

Risk and commitment:

  • Requires an initial investment
  • Social security number
  • Undisclosed

Freedom and opportunities:

  • Be your own boss
  • Financial freedom


  • Dear friend
  • Hidden charges
  • No catch
  • No cost
  • No credit check
  • No fees
  • No hidden costs
  • No hidden fees
  • No obligation
  • No purchase is necessary
  • No questions asked
  • No strings attached
  • Not junk
  • Not spam
  • Obligation
  • Passwords
  • This isn't a scam
  • This isn't junk
  • This isn't spam
  • Unsolicited
  • We hate spam

Offer details:

  • Cards accepted
  • Certified
  • Deal
  • Terms and conditions
  • Trial
  • Unlimited
  • Warranty

Marketing solutions:

  • Advertising
  • Direct marketing
  • Marketing solution

Financial transactions:

  • Billing
  • Check or money order
  • Credit card offers
  • Payment

Celebrating success:

  • Congratulations
  • Lifetime
  • Name brand

Please note that the words provided in the above-given list are typically associated with spam and deceptive practices. To stay out of the spam folder, it's important to use language ethically and responsibly in any communication or marketing effort.

Top tips to stay away from spam folders.

Top tips to stay away from spam folders

Here are some additional tips for increasing email deliverability and getting your messages into the inboxes of your subscribers:

Use a trusted sender name and email address.

Ensure that your sender name and email address are recognizable and legitimate. Avoid using suspicious or generic sender names.

Authenticate your emails.

Implement authentication methods like the Sender Policy Framework (SPF), DomainKeys Identified Mail (DKIM), and Domain-based Message Authentication, Reporting and Conformance (DMARC) to verify your email’s authenticity and improve your sender reputation.

Avoid spammy content.

Avoid using excessive capitalization, excessive punctuation, and phrases commonly associated with spam. Also, minimize the use of aggressive sales language and too many exclamation points.

Write relevant subject lines.

Write email subject lines that are appropriate for the content. Subject lines that are misleading or too dramatic may set off spam filters.

Offer useful content.

Make sure the recipient finds the material relevant and useful. Having interesting content lowers the chance that your email will be classified as spam.

Optimize the Text-to-Image ratio.

Avoid using too many images or having an image-only email. Maintain a good balance between text and images to ensure your email looks professional.

Use a reliable service provider.

Choose a reputable email marketing service provider like Zaphyre that follows best practices and has a good deliverability track record.

Include an unsubscribe option.

Always provide an easily accessible and clear option for recipients to unsubscribe from your emails if they want to do so. This complies with regulations and builds trust.

Keep your email list clean.

To keep up a positive sender reputation, remove from your list any email addresses that are inactive. Spam filters may be triggered by high bounce rates.

We create campaigns that follow the latest trends.

We create campaigns that follow the latest trends

While anyone can write an email, a specialized approach is needed to measure the technical aspects of the email and increase its deliverability instead of falling into the recipient’s spam folder. By following the latest email marketing tips and strategies,  you can attract and maintain the attention of potential buyers in your target market.

At Zaphyre, our email marketers train themselves on marketing methods to ensure that our clients’ emails never end up in spam folders. If your B2B business needs help preventing your sales emails from ending up in the spam folder and generating leads with ready-to-buy verified decision makers, reach out to our marketing experts to get our B2B email marketing services now!

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