Client logo: Mclean Intelligent Workforce
Case Study

Mclean Intelligent Workforce

Top Talent Acquisition & Recruitment Company


McLean Intelligent Workforce (MIW) stands out as a premier talent acquisition firm, offering specialized and customized recruitment solutions. With a vast portfolio of highly skilled individuals, they cater to both cleared and non-cleared markets, demonstrating their versatility and commitment to meeting diverse staffing needs. MIW is recognized for its ability to understand and fulfill specific industry requirements, making them a valuable partner in talent acquisition​

The Challenge

Mclean Intelligent Workforce approached us seeking a solution for a steady stream of qualified sales opportunities within their desired business verticals. Their constraints were twofold: limited capacity for extensive outreach efforts and a dearth of a substantial prospect pool.

Case Study Challenge

Our Approach

We employed a multi-pronged approach to generate qualified leads for MIW. This included building targeted prospect lists, crafting strategic email campaigns, implementing methodical calling strategies, and leveraging AI-powered LinkedIn outreach automation. This resulted in a significant increase in sales opportunities, showcasing the effectiveness of our data-driven lead generation methods.

Targeted List Building

We meticulously curated a list of 1,000 prospects fitting MIW’s precise criteria. These prospects hail from the Business Consulting, Manufacturers, IT, and others with revenues between $10-$100M, and workforces ranging from 50 to 350 employees.

Targeted List Building

Strategic Email Campaigns

In the inaugural month, we deployed thoughtfully crafted email campaigns addressing industry-specific pain points, seamlessly integrated with MIW’s  solutions. This pre-familiarized prospects with MIW’s offerings, laying a foundation for subsequent phone outreach.

Strategic Email Campaigns

Methodical Calling Campaigns

After four weeks, our calling initiatives commenced. We implemented a detailed outreach script, preemptively addressing common objections. This script underwent thorough review and refinement in collaboration with MIW’s sales team, culminating in rigorous training sessions and mock calls prior to live operations.

Methodical Calling Campaigns

LinkedIn Outreach Automation

To further enhance Mclean Intelligent Workforce’s reach and engagement, we initiated an AI-driven LinkedIn Automation Outreach. Utilizing advanced AI tools, we automated the process of connecting with potential prospects on LinkedIn, targeting profiles that match MIW’s specific criteria. This strategy not only expanded our outreach exponentially but also efficiently filtered and scheduled qualified meetings, ensuring a higher conversion rate and more effective engagement with key decision-makers in relevant industries.

LinkedIn Outreach Automation

Value Delivered


Number of Calls


Decision Makers Connected


Follow Up's


Total Sales Meetings

Get In Touch


Zaphyre LLC: 4000 Legato Road, Suite 1100, Fairfax, VA 22033

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+1 (202) 900-3794

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Through meticulous planning and targeted outreach, we were able to substantially increase MIW’s sales opportunities, demonstrating the power of personalized, data-driven strategies in lead generation. This case study stands as a testament to our commitment to delivering tangible results for our clients.

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