ChaseTek
Technology Infrastructure Experts
Introduction
ChaseTek, a trailblazer in technology solutions, liberates IT leaders from the burdens of vendor management, pricing negotiations, and troubleshooting. As a supplier-agnostic advisor, ChaseTek forms true partnerships, leveraging its expertise to guide IT leaders in selecting optimal telecom and cloud solutions. With a commitment to service, strategy, and accountability at zero cost, ChaseTek ensures IT leaders receive unparalleled support, making it a win-win for all parties involved, including suppliers.
The Challenge
Recognizing the need to generate leads, ChaseTek approached us seeking a solution for a steady stream of qualified sales opportunities within their desired business verticals. Their constraints were twofold: limited capacity for extensive outreach efforts and a dearth of a substantial prospect pool.
Our Approach
In our approach, we tackled ChaseTek’s lead generation challenge with a multi-step strategy. First, we built a targeted prospect list that aligned perfectly with their ideal customer profile. Next, we launched strategic email campaigns that resonated with specific industry pain points and introduced ChaseTek’s solutions. Finally, methodical calling campaigns with a well-defined script ensured smooth outreach and addressed potential objections effectively. This comprehensive approach paved the way for successful sales conversations.
Targeted List Building
We meticulously curated a list of 1,000 prospects fitting ChaseTek’s precise criteria. These prospects hail from Hospitals & Physicians Clinics, Medical & Surgical Hospitals, Law firms & Legal Services, boasting revenues between $5M-$250M, and workforces ranging from 50 to 1000 employees.
Strategic Email Campaigns
In the inaugural month, we deployed thoughtfully crafted email campaigns addressing industry-specific pain points, seamlessly integrated with ChaseTek’s services. This familiarized prospects with ChaseTek’s offerings, laying the foundation for subsequent phone outreach.
Methodical Calling Campaigns
After four weeks, our calling initiatives commenced. We implemented a detailed outreach script, preemptively addressing common objections. This script underwent thorough review and refinement in collaboration with ChaseTek’s sales team, culminating in rigorous training sessions and mock calls prior to live operations.
Value Delivered
Conclusion:
Through meticulous planning and targeted outreach, we scheduled 98 sales meetings, of which 75 were completed. Additionally, there were two closes on the deals. This case study stands as a testament to our commitment to delivering tangible results for our clients.