Client logo: Dot Matrix Design Group
Case Study

Dot Matrix Design Group

NJ/NY Advertising, Marketing, Branding, Web & Graphic Design


Dot Matrix Design Group is an agency crafted by seasoned professionals in graphic design, branding, and marketing. Their philosophy revolves around a straightforward process: attentive listening, thorough research, strategic planning, and cutting-edge design. Known for valuing ideas over egos, Dot Matrix offers a collaborative experience that caters to the ambitions of both startups and Fortune 500 companies alike, ensuring that every project stands out with distinction​.

The Challenge

Dot Matrix Design Group approached us seeking a solution for a steady stream of qualified sales opportunities within their desired business verticals. Their constraints were twofold: limited capacity for extensive outreach efforts and a dearth of a substantial prospect pool.

Case Study Challenge

Our Approach

This section details our strategic approach to generating qualified leads for Dot Matrix Design Group (DMDG). We focused on creating a steady stream of sales opportunities within their target industries, overcoming their limitations in outreach and prospect pool size.

Targeted List Building

We meticulously curated a list of 1,000 prospects fitting DMDG’s  precise criteria. These prospects hail from the CPG, Restaurants, Manufacturers, Retailers, and others with revenues between $10-$100M, and workforces ranging from 50 to 350 employees.

Targeted List Building

Strategic Email Campaigns

In the inaugural month, we deployed thoughtfully crafted email campaigns addressing industry-specific pain points, seamlessly integrated with DMDG’s  solutions. This pre-familiarized prospects with DMDG’s offerings, laying a foundation for subsequent phone outreach.

Strategic Email Campaigns

Methodical Calling Campaigns

After four weeks, our calling initiatives commenced. We implemented a detailed outreach script, preemptively addressing common objections. This script underwent thorough review and refinement in collaboration with DMDG’s sales team, culminating in rigorous training sessions and mock calls prior to live operations.

Methodical Calling Campaigns

Value Delivered

Number of Calls
Decision Makers Connected
Follow Up’s
Total Sales Meetings

Get In Touch


Zaphyre LLC: 4000 Legato Road, Suite 1100, Fairfax, VA 22033

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+1 (202) 900-3794

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Through meticulous planning and targeted outreach, we were able to substantially increase DMDG’s sales opportunities, demonstrating the power of personalized, data-driven strategies in lead generation. This case study stands as a testament to our commitment to delivering tangible results for our clients.

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