CAREERS AND RECRUITMENT DRIVE
SDR – Sales Development Representative
Job Description
A Sales Development Representative (SDR) is responsible for generating new business opportunities by identifying, contacting, and qualifying potential clients. SDRs work closely with the sales team to build a pipeline of high-quality leads. This role involves outreach, relationship building, and understanding customer needs in order to set up meetings or demos for account executives.
Key Responsibilities
Conduct outbound prospecting via calls, emails, LinkedIn, and other channels
Qualify inbound leads from marketing campaigns
Research target companies and identify decision-makers
Explain product or service value propositions to prospects
Schedule meetings or demos for the sales team
Maintain accurate records in CRM systems (e.g., HubSpot, Salesforce)
Meet or exceed weekly and monthly KPIs (calls, conversions, meetings booked)
Collaborate with sales and marketing to improve lead quality and messaging
Requirements
Experience in sales, cold calling, or lead generation (B2B preferred)
Excellent communication and interpersonal skills
Strong organizational and time-management abilities
Ability to handle rejection and stay motivated
Tech-savvy and familiar with CRM tools
Problem-solving mindset and strong attention to detail
Bachelor’s degree is a plus but not always required