Digital Marketing & SEO Lead at Zaphyre
Faisal Akram
I lead SEO and organic growth at Zaphyre. I build technical foundations, content with real topical authority and visibility in AI search for B2B brands in the USA and the Middle East.
Expertise
What I focus on
Five areas where SEO turns into pipeline, not just traffic.
Technical SEO
Crawlability, indexation, site speed, structured data and site architecture. Audits that find what is holding rankings back, then the fixes that unlock them.
Content-led SEO
A content-first framework built on topical authority and search intent, so every article and service page has a clear job in the funnel.
See SEO content writingAI search visibility (AEO and GEO)
Structuring pages and entities so answer engines such as Google AI Overviews, ChatGPT and Perplexity can understand and cite them.
See SEO and AEOLocal SEO
Top-tier rankings for high-intent keywords in Virginia and Fairfax, VA, consistently ahead of local competitors.
SEO-led web development
WordPress and Elementor builds where design, speed and on-page SEO are decided together instead of patched in later.
Results
What this has delivered at Zaphyre
Work done across Zaphyre's own sites and its B2B client base since 2023.
Qualified lead generation
600+ qualified leads generated through Zaphyrpro.com, using optimized conversion funnels and targeted organic traffic.
Organic growth in 2025
26,000 organic users and 250+ inbound leads, with ranking keywords up from 381 to 563 and multiple #1 positions.
Content-led framework
Introduced a content-first approach centered on topical authority and user intent to drive compounding organic growth.
Everywhere SEO
A visibility strategy that builds brand presence across search engines, social platforms, directories and niche communities.
Audits and strategy
Technical SEO audits and competitor analysis turned into prioritized growth roadmaps for Zaphyre and its clients.
AI-assisted SEO workflows
Connects GA4, Search Console and Ahrefs data to AI tooling so insights become tracked actions and every deliverable stays accurate and consistent.
Services
The services I lead at Zaphyre
Zaphyre runs SEO, content and AI-search visibility as one execution system for B2B brands.
Related: SEO content writing and blog writing.
Work with Faisal and the Zaphyre SEO team
See how SEO and AI-search visibility can fill your pipeline, or connect on LinkedIn.