Zaphyre | Execution Service Partner – ESP

Digital Marketing & SEO Lead at Zaphyre

Faisal Akram

I lead SEO and organic growth at Zaphyre. I build technical foundations, content with real topical authority and visibility in AI search for B2B brands in the USA and the Middle East.

Faisal Akram, Digital Marketing and SEO Lead at Zaphyre
5+years in SEO and digital marketing
600+qualified leads generated for Zaphyre
24,000+AI answer citations earned for a B2B client since March 2026
+69%search impressions for a B2B client, March to September 2026

Expertise

What I focus on

Five areas where SEO turns into pipeline, not just traffic.

01

Technical SEO

Crawlability, indexation, site speed, structured data and site architecture. Audits that find what is holding rankings back, then the fixes that unlock them.

02

Content-led SEO

A content-first framework built on topical authority and search intent, so every article and service page has a clear job in the funnel.

See SEO content writing
03

AI search visibility (AEO and GEO)

Structuring pages and entities so answer engines such as Google AI Overviews, ChatGPT and Perplexity can understand and cite them.

See SEO and AEO
04

Local SEO

Top-tier rankings for high-intent keywords in Virginia and Fairfax, VA, consistently ahead of local competitors.

05

SEO-led web development

WordPress and Elementor builds where design, speed and on-page SEO are decided together instead of patched in later.

Results

What this has delivered at Zaphyre

Work done across Zaphyre's own sites and its B2B client base since 2023.

Qualified lead generation

600+ qualified leads generated through Zaphyrpro.com, using optimized conversion funnels and targeted organic traffic.

Organic growth in 2025

26,000 organic users and 250+ inbound leads, with ranking keywords up from 381 to 563 and multiple #1 positions.

Content-led framework

Introduced a content-first approach centered on topical authority and user intent to drive compounding organic growth.

Everywhere SEO

A visibility strategy that builds brand presence across search engines, social platforms, directories and niche communities.

Audits and strategy

Technical SEO audits and competitor analysis turned into prioritized growth roadmaps for Zaphyre and its clients.

AI-assisted SEO workflows

Connects GA4, Search Console and Ahrefs data to AI tooling so insights become tracked actions and every deliverable stays accurate and consistent.

Work with Faisal and the Zaphyre SEO team

See how SEO and AI-search visibility can fill your pipeline, or connect on LinkedIn.

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