A thoughtful young person studying with a question mark, representing the importance of a b2b blog strategy in attracting buyers over researchers, as explained in the KPI Trap article by Zaphyre.

Is Your B2B Blog Strategy Attracting Researchers or Buyers? The KPI Trap Explained

Content Marketing /

Your B2B blog gets traffic. But are those readers actually buying? Learn how to align blog content with buyer intent and drive results.

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