Free content audit
Get a Free B2B Content Marketing Audit
Request a free B2B content marketing audit. We review what ranks, what is decaying, where AI search cites you and which pages lose buyers, then send you a one-page summary with the first three fixes to make.
- Since 2018serving B2B companies
- North Americacontent and inbound programs
A content marketing audit is a structured review of the content a business already has: what ranks, what is losing traffic, whether AI search cites it, how pages convert and where competitors cover topics you miss. Zaphyre's free audit ends with a one-page summary of the first three fixes.
Why it matters
You publish for months and still cannot say which pages bring buyers. An audit answers that in one document.
- Pages that almost rank
- Pages that used to rank
- Pages that get visitors and lose them
What it covers
What does a free B2B content marketing audit cover?
A content marketing audit answers a plain question: is the content you have working, and what should you change first? Most B2B teams publish for months without a clear answer. Traffic rises or falls, leads arrive or do not, and nobody can say which pages are responsible.
You may see this work called an SEO content audit or a website content audit. We call it a content marketing audit because we look at more than search. Our free audit checks five things, then gives you the verdict on one page.
The free audit is a focused review built to find the biggest problems quickly. It is not a page-by-page inventory of a large site. That deeper work is part of our content strategy services.
01What ranks
The pages that earn impressions and clicks in search, the queries behind them and the pages sitting just short of page one, where a small update can change the result.
02What is decaying
Pages that used to bring visitors and no longer do. The cause is often age, a stronger page from a competitor or two of your own pages competing for the same search.
03Where AI search cites you
We ask AI assistants such as ChatGPT, Perplexity and Google AI Overviews the questions your buyers ask. Then we note whether your brand is mentioned or cited, and who is cited instead.
04Which pages lose buyers
Pages that attract visitors but give them no clear next step, or the wrong one. This is where traffic quietly fails to become pipeline.
05Where competitors are ahead
Topics your main competitor covers that you do not, so you can see which gaps are worth filling.
Listed on independent B2B directories
Free content audit
Request your free content marketing audit
Tell us about your site and your goals. We come back with a first look at your content and a plan for what to fix first.
- A snapshot of what ranks and what is decaying
- Where AI search does and does not cite you
- Your first three fixes, ranked by effort and impact
No obligation. We reply by email.
Content audit template
Content marketing audit template: what we check
Want to run a first pass yourself? Use this list as a content audit template. It covers the same ground our audit does.
- List every page and asset, with its topic, age and purpose
- Mark the pages that earn search clicks and the queries behind them
- Find pages whose clicks have fallen over recent months
- Spot pages that compete for the same search
- Check titles, headings and internal links on your most important pages
- Ask AI assistants your buyers' questions and record who gets cited
- Review what each page asks the reader to do next
- Compare your topics with your main competitor's
- Rank every fix by effort and impact
Your summary
What the first-three-fixes summary looks like
The result is a single page, written for a busy marketing lead or founder. It is built to be read in a few minutes and acted on this week.
- A short verdict on how your content is performing
- The three fixes we would make first, each with the page, the problem and the change
- Why we ranked them in that order, by effort and impact
- One note on AI search: where you are cited and where you are missing
- A suggested next step, if there is one
We choose first fixes that are quick to make and clearly connected to buyers. Many are changes your own team can make without us. If you want help, content strategy services turn the findings into a full plan, and our content marketing pricing page explains how work is quoted.
Why audit first
Why audit your content before you publish more
Publishing more is the default answer when results disappoint. It is often the wrong one. If older pages are decaying, new pages inherit the same problems: an unclear offer, weak internal links and no path to a conversation. If AI assistants never cite your brand, more articles of the same kind will not change that.
An audit shows where effort pays. Sometimes the answer is to update a handful of old pages instead of writing new ones. Sometimes it is to merge two pages that compete or add a clear next step to a page that already has traffic. These fixes are often cheaper than a new content program, and they make every later piece work harder.
If AI search visibility is your main worry, our AI search optimization page explains the work, and the getting found in AI search guide covers the basics. To see how an audit, content and nurture fit together, read about our inbound marketing approach.
Who it is for
Who this free content audit is for
The audit suits B2B companies that already have a website and some published content. In practice that usually means one of these:
- Founders and marketing leads who publish but cannot tell what is working
- Teams about to hire writers or an agency who want to brief them on facts
- Companies where traffic is steady or rising and leads are not
- Businesses that want to know whether AI assistants mention them
- Teams that inherited a blog or site and need to know what to keep
It is not the right fit if you have no published content yet. In that case, start a conversation with our content marketing team and plan the first pieces together.
What happens next
What happens after you request your audit
- 1
You send three details
Your website, your email address and your main competitor's website. The form is short, and you do not need to prepare anything else. If your goals matter to how we read the results, tell us when we reply.
- 2
We review your request
Our content team looks at your site and your market and decides how to run the audit for your situation. We check that we have what we need to look at rankings, AI citations, conversion paths and competitor gaps.
- 3
We reply and confirm timing
We email you to confirm timing and to ask for anything else we need, such as access to your analytics. We tell you why we are asking, so you can decide what to share.
- 4
You receive the summary
You get the one-page summary with the first three fixes. If it is useful, we can talk about next steps. If not, you keep the summary and the fixes are yours to use however you like.
Keep exploring
Related content marketing pages
FAQ
Free content audit questions, answered
Still unsure?
Ask us directly
A 30-minute call is enough to see whether we can help. No obligation.
Book a Strategy Call+1 (571) 715-1688What is a content marketing audit?
A content marketing audit is a structured review of the content a company already has. It checks what ranks, what is losing traffic, whether AI search cites the brand, how pages convert and where competitors cover topics you do not. The goal is a ranked list of fixes, so you know what to change first.
Is the free content audit really free?
Yes. The audit and the one-page summary cost nothing and carry no obligation. We offer it because it shows you whether we can help, and it gives you a clear next step even if we never work together. If you want deeper work afterward, we quote it separately.
How long does the audit take?
We will confirm timing when we reply to your request. It depends on the size of your site and on whether we need extra information from you before we start. We do not give a fixed turnaround in advance, because a fair estimate needs a look at your site first.
What do you need from me?
Three things: your website address, your email address and the website of your main competitor. If a deeper review needs access to your analytics, we will ask when we reply and explain why. You do not need to prepare reports or gather data in advance.
What is the difference between an SEO content audit and a B2B content marketing audit?
An SEO content audit focuses on search: rankings, keywords, titles and technical health. A B2B content marketing audit also checks whether content serves buyers: the message, the conversion path, citations in AI search and gaps against competitors. Ours covers both in a short, focused review.
How do I audit content marketing myself?
To audit content marketing yourself, start with the content marketing audit template on this page. List your pages, find the ones that earn clicks, find the ones that have declined, check where readers go next and compare your topics with a competitor's. If you want a second opinion or a faster answer, request the free audit.
What happens after the audit?
You decide. You can act on the three fixes yourself, ask us to scope content strategy services or look at packages and pricing. There is no pressure to continue, and the summary is yours either way. If you would rather talk it through first, you can book a call.
Next step
Ready to see what your content is doing?
Request your free audit above, or tell us about your goals and we will reply with a clear estimate. No obligation.
Or call +1 (571) 715-1688 | info@zaphyrpro.com